Are you a Digital Marketing and Implementation Specialist with a passion for driving online success? An esteemed Financial Services company is seeking a dynamic professional to join their team. You will be engaging at a meaningful level across client businesses, working with stakeholder teams to roll out the digital capabilities, systems, and processes needed to deliver bottom-line results with an aim to ensure those results will be sustained. To create awareness of the Consult value proposition and to communicate and illustrate the intellectual capital in the business by effectively designing and developing a broad range of digital marketing initiatives as well as optimizing user adoption. Deliver training and coaching and run workshops within the Consult environment ensuring up-skilling and the transfer of knowledge on digital capabilities.
Collaborate with stakeholders to effectively manage the implementation of digital marketing campaigns (Internal perspective):
- Contribute to the strategic design thinking and input in brainstorming to plan various digital marketing campaigns, web developments, and initiatives including the vetting of requirements.
- Contribute to the planning and managing the end-to-end marketing campaign process, from concept to execution.
- Implement the marketing communication process of new or enhanced digital functionality and tools.
- Manage all beta testing within the Consult community for user enhancements and feedback.
- Assist all users (within Consult) in optimal use of all digital tools and online capabilities and drive change management and user adoption.
- Test all new and enhanced digital developments prior and during the beta phase to identify and document issues for necessary amendments to be implemented.
- Assist the Head of Marketing with ad hoc tasks.
- Manage and contribute to both original and refreshes of content for digital adverts and landing pages.
- Monitor and evaluate competitor offerings and material.
- Assist with reporting and insights of digital campaigns.
- Implement “always-on” digital campaigns and initiatives.
Engage with clients in a client-centric manner (Client Services):
- Collaborate with stakeholders to design project scope and objectives and ensure achievements of the same within the required timeframe and monitor completion of all projects.
- Provide training to all Consult user communities to use web service tools (including offline tools) and to further promote and drive user adoption.
- Meet with partnering agencies and internal stakeholders on behalf of the team.
- Build and maintain relationships with clients and internal and external stakeholders.
- Deliver on service level agreements made with internal and external stakeholders and clients.
- Make recommendations to improve client service within the area of responsibility.
- Participate and contribute to a culture that builds rewarding relationships, facilitates feedback, and provides exceptional client service.
Self-management and teamwork (People):
- Participate in project teams in digital marketing projects – which may include internal and external role players.
- Motivate role players and promote teamwork with the end goal of delivering quality outputs while meeting set deadlines.
- Positively influence and participate in change initiatives.
- Continuously develop own expertise in terms of professional, industry, and legislation knowledge.
- Contribute to continuous innovation through the development, sharing, and implementation of new ideas.
- Take ownership of driving career development.
Contribute to financial controls and planning (Finance):
- Contribute to the development of area-specific budgets to minimize expenditure, in alignment with operational plans.
- Identify opportunities to enhance cost-effectiveness and increase operational efficiency.
- Provide input into the risk identification processes and communicate recommendations in the appropriate forum.
Qualifications:
- A degree or diploma in related fields of Marketing.
- Digital Marketing certification will be an added advantage.
Experience:
- 3+ years of experience in providing marketing support in a corporate environment and rolling out a broad range of marketing initiatives.
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